For an artist like Daniels, streaming both gave him the opportunity to break out from obscurity and made it exponentially more difficult to have a follow-up hit.
It also presents a paradox of choice: What should you listen to when you can hear nearly any song that’s ever been recorded? With more and more songs released by more and more musicians on more and more platforms - and less emphasis on traditional media to tell listeners what to like - the sprawl of streaming has upended what it means to be a pop star. It’s no secret that streaming has changed everything, providing unfettered access to the largest catalog of music in human history. Success in the music industry used to rely on radio plays and premium retail “endcap” placements (where stores like Best Buy gave album releases prime real estate). Daniels has yet to come close to replicating the accomplishment of “Falling.” 77 on Billboard, left the charts in 5 weeks and had just 10 percent of the streams that “Falling” achieved on Spotify.
Then Daniel attempted a star-studded follow-up, ”Past Life,” featuring Selena Gomez and produced by Finneas. It was streamed more than a billion times on Spotify, where it’s featured on prominent playlists like “Chill Hits,” “Beast Mode,” and “Top Gaming Hits.” The social media hype led to traditional media success: The song spent 38 weeks on Billboard’s Hot 100, peaking at 17. First, it was picked up by influencers on Instagram, then it became a TikTok meme featured in more than 3 million videos. Its tame take on emo-rap couldn’t hold a candle to the darker more confessional acts like Lil Uzi Vert and Juice WRLD, who pioneered the sound.īut two years later, “Falling” blew up, thanks to the internet. In 2018, Trevor Daniel released the song “Falling” to little fanfare.
0 kommentar(er)
