Introduced in 1916, it was the first stopwatch accurate to 1/100 of a second, and came with a dial that made the reading of 1/100th second increments simpler and more accurate.įollowing these achievements, Heuer became the official timekeeper of several editions of the Olympic Games, and other major sporting events. Heuer further demonstrated their dynamism with the “Mikrograph”. Three years after, Heuer introduced their first wrist chronograph.
In 1911, Heuer received a patent for the “Time of Trip”, the world’s first dashboard chronograph. Throughout its history, Heuer and later Tag Heuer, has been linked with chronographs and timers. Heuer’s sons, Jules-Edouard and Charles-Auguste, took over the company when he died in 1892. Five years later, he invented the oscillating pinion, a clutch that improves the engagement of chronographs, which continues to be used until today. In 1882, Heuer earned the patent for his first chronograph. Heuer started his apprenticeship as a watchmaker at age 14, and built his workshop at the young age of 20.Įven in the early years of the company, Heuer’s focus was to create precision timepieces. The company had its beginnings in 1860, when Edouard Heuer founded Uhrenmanufaktur Heuer AG (or Heuer Watchmaking Inc.) in Saint-Imier, Switzerland. Explore our selection of Tag Heuer watches at. Furthermore, Tag Heuer was the first luxury watchmaker that dared enter the smartwatch market, with their Connected series.įrom classic chronographs, to contemporary avant garde pieces and refined models for women, Tag Heuer has a vast array of watches for every situation. Models like the Autavia, Carrera, and Monaco have earned cult status and continue to be sought after by the most seasoned collectors meanwhile, recent collections like the Formula 1 and Aquaracer are highly popular among those who live life at full speed. True to their company slogan “Don’t Crack Under Pressure”, Tag Heuer’s watches are both enduring and fashion-forward.
Established in 1860, the eponymous Swiss luxury watch brand is known for its contributions in the evolution of the chronograph, its connection to automobile racing, and its remarkable innovations in the watchmaking industry.Īmong their many innovations are oscillating pinion, an invention which continues to be used in many chronographs to this day and the world’s first automatic chronographs – the Autavia, Carrera, and Monaco – which continue to be part of their catalog today. Few brands enjoy a close association to the world of motorsport as Tag Heuer.
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